Rs 4,500 Crore Invested For BE 6e & XEV 9e EV's Says M&M

Mahindra & Mahindra Ltd. (M&M) unveiled two ‘electric origin’ sport utility vehicles (SUVs) — the BE 6e and XEV 9e — to be priced at ₹18.9 lakh (ex-showroom) and ₹21.9 lakh (ex-showroom) respectively. The vehicles will be introduced in the market in January, and deliveries will commence from February and March 2025. Speaking Exclusively to Business Today TV's Chetan Bhutani, M&M's Veejay Nakra said that the company is first focusing towards penetrating the india market and then will look at exports, he further added that the exports will be first focused on right hand wheel countries. On being asked about Cannibalisation in its portfolio he said thats not a concern as we want to give choices to the consumers.