SUV Sales Plateau Expected, Says Maruti Suzuki’s Partho Banerjee

Partho Banerjee, Senior Executive Director of Maruti Suzuki shares his perspective with BTTV’s Chetan Bhutani on shifting market dynamics and evolving consumer preferences. He discusses why SUV sales are expected to plateau, pointing to affordability issues as a major challenge, with income levels lagging and rising car prices. While entry-level SUVs show limited growth, the mid-size SUV segment is expanding. Banerjee also highlights Maruti's recent successes in the sedan segment and strategies to revive the hatchback market with innovative limited editions.