Bharat's Silent Boom: The BFSI Story In The Smaller Geographies

The financial services sector in India has witnessed significant growth over the past few decades, especially in metro and urban areas. However, there remains a vast untapped potential in semi-urban and rural areas, commonly referred to as 'Bharat.' With the increasing penetration of smartphones and internet connectivity, there is now new players and a new low-cost operating model to reach out to these under-banked and unbanked people in the far-flung areas. The government's push towards financial inclusion, with schemes like Pradhan Mantri Jan Dhan Yojana (PMJDY), has created a conducive environment for financial services to flourish in these areas. Watch all this and more in our latest episode of CEO@BT where Business Today's Managing Editor Anand Adhikari is in conversation with Jairam Sridharan, Managing Director, Piramal Capital and Housing Finance.