Luxor Aims To Garner 30% Market Share In 5 Years

One of India's largest writing instrument brands Luxor today announced an exclusive partnership with Germany's Schneider Pen to launch a new portfolio of innovative and high-performance writing instruments in India. Luxor will invest nearly Rs 100 crores over the next 5 years and will be launching 50 new products in 2023. Business Today TV's Associate Editor, Chetan Bhutani spoke exclusively with Pooja Jain Gupta, MD at Luxor and Christian Schneider, MD at Schneider pen.