Reliance Retail To Expand Business In Affordable Toy Segment Through Rowan Brand

Reliance Retail is expanding its business into the fast-growing toy sector through its brand Rowan to operate in the affordable segment with a smaller shop size. The company was running its toy distribution business through Rowan. It has now brought this homegrown brand to the front end by opening its first EBO (exclusive brand outlet) at Gurugram in NCR in the last quarter with a store size of 1,400 sq feet. Under this new format, Reliance Retail, the retail arm of Mukesh Ambani-led Reliance Industries, will have a range of affordable toys not only from the brand Rowan on its shelves but also from other brands, as per sources.