
The traditional FMCG distribution network in India is facing an unprecedented operational crisis. In this exclusive interview with Business Today, Dhairyashil Patil, National President of the All India Consumer Products Distributors Federation (AICPDF), breaks down how surging fuel prices and escalating input costs are eroding 50% to 55% of distributor margins. The crisis now impacts over 4.5 lakh distributors across 25 states, triggering a cascading effect across the entire consumer goods supply chain.