
Novo Nordisk has launched Awiqli (insulin icodec), the world’s first once-weekly basal insulin, in India. The company says the therapy could reduce the injection burden from 365 to 52 annually and help address delayed insulin initiation, a major challenge in diabetes care. Business Today TV speaks to Vikrant Shrotriya, Managing Director, Novo Nordisk India, on the launch, pricing, competition and the company’s India strategy.