Symphony Beyond Coolers: Achal Bakeri On ACs, Fans, Air Purifiers & Growth Plans

Symphony is stepping beyond its core air-cooler business with a major push into new consumer durable categories. In this exclusive conversation, Symphony CMD Achal Bakeri shares the company’s plans to launch room air-conditioners in India from the December quarter through an asset-light ODM manufacturing model. Bakeri also outlines Symphony’s calibrated entry into BLDC ceiling fans and air purifiers, with product ranges, markets and channels to be scaled based on consumer response and commercial performance. The expansion will leverage Symphony’s existing cooling, distribution and service networks, while product development, inventory, branding, channel readiness and working capital will be funded through internal accruals. What does the new strategy mean for Symphony’s growth ambitions? Tune in as Achal Bakeri decodes the company’s BISP strategy and the road ahead.