Amazon India surged past arch-rival Flipkart and Snapdeal in terms of the number of visitors on its website and app during the festive season in October.
Amazon India attracted more than 20 crore visitors during the month, according to the latest data compiled by Internet analytics firm comScore. Flipkart saw 16.4 crore visitors on its website and app combined while Snapdeal attracted 10.9 crore visitors in October.
An annual comparison shows that Amazon India has also seen the most rapid growth in one year between November 2014 to October 2015. Amazon India saw a wide arc in its growth from 8.5 crore visitors last year to more than 20 crore this year. Flipkart, which was leading the e-tail segment last year with 14 crore visitors in October, grew at a slower pace than its US rival to touch the 16.3 crore mark in October 2015, the data shows. Snapdeal recorded a muted growth from about 9 crore visitors to about 11 crore visitors in the one-year period.
Interestingly, even as more than 70 per cent of sales for Amazon India reportedly took place through the mobile application, the company saw more than 30 million unique monthly visitors on the desktop site in October. This is higher than other comparable e-commerce players, including Flipkart, which saw 26.9 million unique desktop visitors, comScore numbers show. The data corroborates Amazon's sales numbers that show its India business has quadrupled in the last year. Last year, the online retail giant had announced an investment of $2 billion to expand its operations in India and is committed to pump further investment into the country, which is a key market.
Amazon, which competes with Flipkart and Snapdeal among others in India, operates under a marketplace model as regulations do not allow foreign capital in business-to-consumer e-commerce. Meanwhile, Snapdeal has come under fire in the social media after the e-tailer's ambassador and actor Aamir Khan said that his wife suggested moving away from India because of the rising intolerance in the country. Apparently, a number of web users-many of them are also supposedly Snapdeal users-have taken strong exception to Khan's statement and want the company to drop him as ambassador.