Business Today

Flipkart forays into offline selling world

The e-commerce major will provide customers an experience zone, where they will be able to get a feel of the product of their choice.

BT Online        Last Updated: October 28, 2015  | 13:45 IST
Currently, the offline stores are only selling mobile phones.
Currently, the offline stores are only selling mobile phones. (Photo: Reuters)

Flipkart has forayed into the brick and mortar world to reach out to those segments of the population that are not comfortable with the internet.

The e-commerce major is working towards opening what it calls, an "Assisted E-Commerce Model." Under this model, the company will provide customers an experience zone, where they will be able to get a feel of the product of their choice.

Currently, the offline stores are only selling mobile phones. The customers can touch and feel the phones in designated stores, and the shopkeeper will help the not-so-tech-savvy customers to place their respective order on the Flipkart app. Customers can then take the delivery at their home or from the same store.

Currently, the Flipkart experience centres are available inside 30 outlets, across 19 cities, of the mobile retail chain Spice Hotspot. While the company will have such stores in big cities, it is also eyeing wider base among customers in tier III and IV towns.  The company intends to expand the programme rapidly and says it is in talks with eight to ten other offline mobile retail chains for displaying products across various genres.

The Bengaluru-based firm offers over 30 million products across more than 70 categories, including books, media, consumer electronics and lifestyle.

(With inputs from Agencies)

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