As the festival season draws near, HDFC Bank has announced over 10,000 offers on credit cards, loans, and EMIs as part of its Festive Treats 3.0 campaign. According to the bank, this year’s festive theme, Karo Har Dil Roshan, reflects the belief that even the smallest action can transform the lives of others.
Under its new campaign, the bank will reach out to people via its branches, ATMs, partnerships with stores or websites, and digital media campaigns, which have a hyper-local focus.
Few key benefits of these offers are:
HDFC Bank, which is India's biggest private lender, has partnered with over 10,000 merchants across over 100 locations to offer its customers special deals. Major partners are Apple, Amazon, Shoppers Stop, LG, Samsung, Sony, Titan, Central, Ajio, Reliance Digital, Reliance Trends, Lifestyle. Other regional partners include Vijay Sales, Pothy’s, DigiOne, Chennai Silks, GRT Jewellers, PhoneWale, Sargam Electronics, Poorvika Mobiles, and Electronic Paradise.
Arvind Kapil, Group Head – Retail Assets, HDFC Bank, pointed out in a statement that this campaign is meant to “help the overall national economic good.” Similarly, Parag Rao, Group Head - Payments, Consumer Finance, Digital Banking, and IT, HDFC Bank, argued that the range of offers given by the bank on credit cards will give a boost to domestic consumption.
HDFC Bank last week had announced that it issued a record 4 lakh credit cards after the Reserve Bank of India (RBI) partially lifted restrictions it had earlier imposed on the private sector lender. The RBI in August lifted the partial ban on HDFC Bank allowing it to resume issuing credit cards. The embargo was enforced in December 2020, owing to multiple glitches in its internet and mobile banking systems over the past two years.
Meanwhile, the HDFC Bank stock is trading at Rs 1,594.95, up Rs 10.90, or 0.58 per cent, on the National Stock Exchange (NSE) today.
Copyright©2021 Living Media India Limited. For reprint rights: Syndications Today