It's a promotional technique brands use in social media and digital advertising era. They insert themselves into trending moments, which are already generating a lot of conversation, to gain some traction for themselves
Mother Dairy's consumer milk prices are also being raised across key markets comprising East and Central Uttar Pradesh (UP), Kolkata, Mumbai, and Nagpur effective July 11, to the tune of Rs 2 per litre on the current MRP
Gujarat Co-operative Milk Marketing Federation Ltd, which markets dairy product under Amul brand, had approached the AAR on the taxability under GST of flavoured milk which the company sells under trade name Amul Kool /Amul Kool Cafe
Enjoy Enjaami was released on March 5 and has already crossed 34 million views on YouTube (At the time of publishing this story). Dhee and rapper Arivu have provided the vocals for the song Enjoy Enjaami.