More Stories on Amul
Ace badminton player PV Sindhu clinched bronze medal for India in Tokyo Olympics . Photo: Reuters

Moment marketing: A free ride that could turn costly

Aug 05, 2021

It's a promotional technique brands use in social media and digital advertising era. They insert themselves into trending moments, which are already generating a lot of conversation, to gain some traction for themselves

IOA secretary general Rajiv Mehta, who is in Tokyo, announced the development (Source: PTI)

Tokyo Olympics: IOA ropes in Adani Group as sponsor for Indian contingent

Jul 23, 2021

The IOA had earlier entered into sponsorship deals with various private entities, including diary giant Amul, MPL Sports Foundation, JSW Sports, among others

Amul created a graphic featuring Farhan Akhtar’s character Aziz Ali in a boxing ring

Amul’s shoutout to Farhan Akhtar’s Toofaan packs a punch

Jul 20, 2021

Farhan Akhtar’s latest film Toofaan received positive reactions, with the dairy brand Amul joining in to give a special shoutout

Mother Dairy said it was "compelled to raise its liquid milk prices by Rs 2/litre in Delhi-NCR with effect from July 11, 2021"

Mother Dairy follows Amul; hikes milk prices in Delhi-NCR, other cities

Jul 10, 2021

Mother Dairy's consumer milk prices are also being raised across key markets comprising East and Central Uttar Pradesh (UP), Kolkata, Mumbai, and Nagpur effective July 11, to the tune of Rs 2 per litre on the current MRP

Amul's black-and-white topical on Dilip Kumar

'Har Andaz ka Leader': Amul pays moving tribute to Dilip Kumar

Jul 08, 2021

Amul posted this topical with the caption, "#Amul Topical: Tribute to the legendary actor!" The post by Amul had garnered over 3,500 likes on Instagram

Recently, GCMMF hiked milk prices of Amul by Rs 2 per litre across India from July 1 due to an increase in input costs

Amul turnover jumps 2% to Rs 39,200 cr in FY21 amid COVID-19: GCMMF's MD

Jul 04, 2021

Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which markets dairy products under Amul brand, had posted a 17 per cent jump in revenue during the financial year 2019-20 to Rs 38,550 crore

Sodhi said Amul had raised the price after a gap of nearly 19 months.

Amul to hike milk prices by Rs 2 per litre across country from July 1

Jun 30, 2021

GCMMF said the price revision will help in sustaining remunerative milk prices to milk producers and to encourage them for higher milk production.

Deepika Kumari, 27, had first claimed the top spot in global rankings back in 2012

Amul releases doodle to celebrate Deepika Kumari's string of gold medals

Jun 29, 2021

Deepika Kumari secured three gold medals at World Cup Stage 3 in Paris on Sunday. Kumari since then has been bombarded with praises from all corners of the country, even Amul jumped on the bandwagon

PETA India urges Amul to switch to vegan milk production

May 29, 2021

In a letter to Amul Managing Director R S Sodhi, PETA said the dairy cooperative society should get benefitted from the booming vegan food and milk market

The authority said that the flavoured milk would be classifiable as a 'beverage containing milk', which is taxable at 12 per cent under GST

Flavoured milk taxable at 12% under GST: Gujarat AAR rules

Apr 18, 2021

Gujarat Co-operative Milk Marketing Federation Ltd, which markets dairy product under Amul brand, had approached the AAR on the taxability under GST of flavoured milk which the company sells under trade name Amul Kool /Amul Kool Cafe

Amul's doodle is based on the poster for the song Enjoy Enjaami

Amul releases doodle to celebrate Dhee and Arivu's Tamil song Enjoy Enjaami

Mar 19, 2021

Enjoy Enjaami was released on March 5 and has already crossed 34 million views on YouTube (At the time of publishing this story). Dhee and rapper Arivu have provided the vocals for the song Enjoy Enjaami.