Amul

Amit Shah: Amul & IFFCO Show India’s Cooperative Power | Co-Op Kumbh 2025

Nov 10, 2025, 04:28 PM IST

Addressing the current oversupply scenario in India's ethanol industry – A call for immediate and balanced policy action

Oct 27, 2025, 07:09 PM IST

The Ethanol Blending Programme (EBP) is not just a fuel policy. It’s a rural development and climate action initiative that touches every layer of the economy — from farmers and industries to the environment

Amul cuts prices on 700 products starting Monday after GST slash, see what’s cheaper

Sep 20, 2025, 11:44 PM IST

Amul will reduce prices across its wide product range—from cheese cubes to chocolates—after the GST Council trimmed tax rates. The move mirrors a similar announcement by Mother Dairy earlier this month.

Why Protein Is The New Global Currency: AMUL CEO

Aug 16, 2025, 11:00 AM IST

In an exclusive conversation with BT TV, AMUL CEO Jayen Mehta discusses why protein is emerging as a “global currency” and how milk, a natural superfood, plays a central role. Mehta highlights India's growing appetite for protein, noting that even from whey, only 0.6% protein is extracted, showing the value of high-protein products. Addressing trade concerns, Mehta clarifies that while Amul has been labeled a “tariff king,” this is a misinterpretation. For instance, prior to August 1st, a kilo of ghee faced a 50% tariff in the U.S., and shrikhand was taxed at 75%. Despite this, the Indian diaspora continues to pay high duties—often 40–50%—to access these products. According to Mehta, those who truly want authentic Indian dairy won't be deterred by tariffs.

Business Today India@100 Summit: Tariffs, Trade & Future Strategy Discussed By Top Names

Aug 13, 2025, 06:21 PM IST

At the Business Today India@100 Summit, top leaders including Union Minister Nitin Gadkari, Former G20 Sherpa Amitabh Kant, GTRI Founder Ajay Srivastava, Deloitte South Asia CEO Romal Shetty, and Amul MD Jayen Mehta discussed the implications of US President Donald Trump’s proposed tariffs on Indian exports, exploring their potential impact on trade, economy, and key sectors.Business Today Magazine’s special India@100 issue presents a bold and timely vision for India’s next phase of economic transformation. At a time when global dynamics are shifting and domestic priorities are intensifying, this special edition serves as a strategic guide to navigate the opportunities and challenges that lie ahead. With the nation aiming to become a $30-trillion economy by 2047, the focus is on the structural reforms, policy shifts, and institutional realignments needed to unlock long-term growth.Get your copy of Business Today magazine today from the nearest newsstand or order online to stay ahead with India@100 insights.

US Tariff Hypocrisy? Amul & GTRI Hit Back On Dairy, Agri Access | BT India@100

Aug 08, 2025, 09:09 PM IST

In this sharp Two-Window reactions at the BT India@100 Summit, GTRI’s Ajay Srivastava and Amul MD Jayen Mehta expose the double standards in the U.S.'s tariff war with India. Srivastava argues that the U.S. is leveraging the agri-dairy issue as a distraction, while pushing for deeper structural concessions—from patent law dilution to banning future digital taxes. Mehta busts the “tariff king” myth, revealing how Indian dairy exports like ghee and shrikhand face up to 75% duty in the U.S., while India imposes only 30%. Together, they call out the imbalance and assert India's red lines. A must-watch for anyone tracking agri-trade, food security, and India's global negotiations.

Transforming Indian Agriculture By 2047 | Amul, ITC, CSEP At BT India@100

Aug 08, 2025, 06:55 PM IST

What does the future hold for Indian agriculture? And what agricultural reforms are needed to fulfil the ‘Viksit Bharat’ dream by 2047? In this vital session, industry leaders - S Sivakumar, Group Head – Agri & IT Businesses, ITC; Dr Rajesh Shukla, MD & CEO, People Research on India’s Consumer Economy; Amarjeet Sinha, Senior Fellow, CSEP; and Jayen Mehta, MD, Amul come together to reimagine agriculture for a new India. Moderated by Shailendra Bhatnagar and Karishma Asoodani, the panel explores the role of agri-tech, market linkages, climate-smart farming, and rural prosperity. As India moves toward its 2047 vision, food security and farmer income will be central to its growth story. Event sponsored by Adani, Government of Goa, Kone, Fortinet, and ARTHAUS & ZOYA.

Jayen Mehta Explains Why Amul Will Never Launch An IPO | BT India@100

Aug 08, 2025, 06:42 PM IST

No IPO. No shareholders. No Wall Street games. At the BT India@100 summit, Amul MD Jayen Mehta responded to a buzzing question—will India’s most beloved dairy brand ever go public? His answer was firm and clear: Never. Mehta explained why Amul’s cooperative model stands in sharp contrast to profit-hungry private firms. While listed companies buy cheap and sell high, Amul pays maximum to farmers and offers best value to consumers. That, he says, leaves little room for traditional profit-based stock valuation. Instead of chasing shares, Mehta jokingly suggested: “Buy a cow, become a member of the cooperative.”

Just 33% Of Rural Households Rely On Farming: Shock Data At Bt India@100

Aug 08, 2025, 06:19 PM IST

Rural India isn't what you think. At Business Today’s India@100 summit, Rajesh Shukla, MD & CEO of PRICE, delivered a data-backed jolt: Only 33% of rural households in India depend primarily on farming. That means a staggering 65% of rural India earns from non-farm sources — from daily wage labor to salaried jobs and self-employment. Shukla’s comments sparked a powerful discussion with leaders like Jayen Mehta (Amul), S Sivakumar (ITC), and Amarjeet Sinha (CSEP). Moderator Karishma Asoodani (BTTV) pressed for answers on how India should reimagine its agri-policy, rural employment model, and future investments. This session questions outdated assumptions—and forces a rethink of how India will feed itself and grow by 2047.

BT India@100: US high tariffs no barrier for Indian diaspora’s demand for ghee, says Amul MD Jayen Mehta

Aug 08, 2025, 05:09 PM IST

Speaking at BT@100, Mehta dismissed the label of India being a “tariff king” in response to concerns over these trade barriers. “A kilo of ghee before August 1 was taxed at 50% in the US, and shrikhand faced a 75% duty,” he noted.

BT India@100: 'In India, you can import anything from anywhere at 30%' — Amul MD Jayen Mehta on Trump's 'tariff king' jibe at India

Aug 08, 2025, 04:43 PM IST

Speaking at the BT India@100 Summit, Mehta highlighted that, unlike India, the US charges different import duties for different items.