scorecardresearch
E-commerce platform Magicpin launches 45-min pharmacy delivery service

E-commerce platform Magicpin launches 45-min pharmacy delivery service

The service aims to set new benchmarks in the pharmacy sector with prompt delivery and user-friendly experience.

For the new service, the brand has partnered with over 2000 trusted local pharmacies across the country --Image source: Freepik.com For the new service, the brand has partnered with over 2000 trusted local pharmacies across the country --Image source: Freepik.com

Indian hyperlocal shopping and savings platform Magicpin on Wednesday launched a pan-India, 45-minute pharmacy delivery service, as part of its cross-category drive in hyperlocal retail. The service aims to set new benchmarks in the pharmacy sector with prompt delivery and user-friendly experience.

Tapping into the quick-commerce category, Magicpin helps catalog pharmacy Stock Keeping Unit (SKUs) at a store level, drives discovery via the app and fulfills delivery within 45 minutes. For the new service, the brand has partnered with over 2000 trusted local pharmacies across the country.

Currently, the service is available in 15 cities including Delhi, Mumbai, Bangalore, Ahmedabad, Kolkata, Pune, Chennai, Hyderabad, Gurgaon, Noida, Faridabad, Ghaziabad and Jaipur with plans to scale up operations to about 10,ooo stores on their platform.

“When it comes to medicines, timing is everything. We are building this category with speed and promptness in mind. Existing services might require customers to wait anywhere between 2 hours to 2 days for their prescription to be delivered home. That’s not ideal to do when someone is unwell. We’re building pharmacy delivery on the backbone of the existing local pharmacies. We’re not building dark stores or taking inventory, but creating magic by putting our tech on top of the existing retail ecosystem”, said Anshoo Sharma, CEO & co-founder, Magicpin.

Magicpin is a cross-category platform that claims to bring the best of fashion, food, pharmacy, grocery, nightlife, and electronics from local stores to a large set of users, in-store, and at-home delivery.

It is backed by marquee investors such as Lightspeed, Zomato, Waterbridge and Google. In November 2021, Magicpin raised $60 million in Series D funding round to bolster its hyperlocal retail market expansion. At present, the network of the brand includes 6.5 million active users and 900,000 merchant partners across 50+ cities in India.