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Ogilvy’s new Global CEO is Amritsar-born Devika Bulchandani

Ogilvy’s new Global CEO is Amritsar-born Devika Bulchandani

She marks another instance of an Indian making the big move into the corner office

Krishna Gopalan
Krishna Gopalan
  • Updated Sep 8, 2022 11:55 AM IST
Ogilvy’s new Global CEO is Amritsar-born Devika BulchandaniAt Oglivy, Bulchandani takes over from Andy Main, who after stepping down as Global CEO, will serve as senior advisor till the end of 2022. (Image: Twitter/@Ogilvy)

Less than two years after joining Ogilvy as Global President and CEO of North America, Devika Bulchandani has been elevated as the agency’s Global CEO. “Dev” as she is known in advertising circles, was with McCann for over two decades and during her stint, played a pivotal role in the success of the Mastercard advertising concept into a global business.

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At Oglivy, Bulchandani takes over from Andy Main, who after stepping down as Global CEO, will serve as senior advisor till the end of 2022. In her new role, she will be responsible for the agency’s businesses across 131 offices in 93 countries across advertising, public relations, experience, consulting and health.

Ogilvy is a part of WPP and counts Wunderman Thomson, Grey, Mindshare, Wavemaker among the entities that it owns. For 2021, the London-headquartered WPP had revenues in excess of $12 billion.

In a statement, Mark Read, WPP’s CEO said, “Devika is a champion of creativity who brings passion, purpose, and an uncompromising focus on generating impact to everything she does.” The Indian story continues at Ogilvy with Bulchandani and Piyush Pandey, the agency’s worldwide Chief Creative Officer holding key positions. Ogilvy is known for its creative output across clients and markets.

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Bulchandani spent her early life in Amritsar before attending Welham Girls’ School in Dehradun, followed by a degree in English and Psychology at St Xavier’s College in Mumbai before moving to the University of South California for a master's degree in communications. Apart from Mastercard, she has worked on Kraft and Unilever and a significant break was the Fearless Girl campaign in 2017, one that focused on workplace gender diversity.

Also read: Meet Leena Nair, Chanel's new Indian-origin Global CEO

Also read: In pics: Indian-origin CEOs leading the world's biggest firms

ABOUT THE AUTHOR

Krishna Gopalan
Krishna Gopalan

Based in Mumbai, Krishna Gopalan has reported across sectors that include telecommunications, cement, media and entertainment, private equity, consumer and metals. His current job profile entails writing on large conglomerates for which he interviews prominent CEOs. Krishna has a deep interest in business strategy and is intrigued by why organisations do what they do. His writing experience of over 25 years has had stints in The Financial Express, The Economic Times, Fortune India and Outlook Business. At Business Today, he contributes to the magazine, online and also appears on television.

Krishna reads widely on business, politics and Indian history. A Chevening scholar (batch of 2007), he spent three months in the UK that included an internship with the Financial Times in London. He is a published author with his first book, The Making of Don, based on the 1978 Hindi film starring Amitabh Bachchan, hitting the stands in 2013. Academically, he is a postgraduate in Economics from the University of Madras and holds an MBA from NMIMS, Mumbai.

Published on: Sep 8, 2022 11:51 AM IST