South India's entertainment and media industry
accounts for 26.32 per cent of the Rs 80,500 crore entertainment and media sector in India.
According to a FICCI-Deloitte report released in October 2012, the overall South India Media and Entertainment industry
will be worth Rs 21,190 crore in financial year 2012. The market is expected to grow at a compound annual growth rate (CAGR) of 14 per cent over the next four years and reach a size of Rs 36,005 crore by financial year 2016.
Many companies are increasingly looking to enter or broaden their presence in the South India market.
Television constitutes the largest component of the South Indian media and entertainment industry. It is currently estimated to be worth Rs 12,220 crore, and accounts for 58 per cent of the overall market.
Print is the next biggest pie, accounting for 29 per cent of the overall market in financial year 2012, with a value of Rs 6,265 crore.
Films, buoyed by an ardent fan following, is the third largest contributor, at Rs 2,340 crore. It is expected to grow at a CAGR of 11 per cent and be worth approximately Rs 3,550 crore by financial year 2016.
Radio is the smallest constituent, accounting for Rs 365 crore. However, with its smaller base, it is expected to grow the fastest with a CAGR of 22 per cent over the next four years.
In Tamil Nadu, the entertainment and media market is estimated to be worth Rs 7,620 crore in financial year 2012. Andhra Pradesh's market size has been pegged at Rs 6,480 crore. Karnataka's entertainment and media market is estimated to be Rs 3,985 crore while Kerala's market is estimated to be worth Rs 3,105 crore.