Addressing the employees of the 2005-founded software firm, Rajeeve said the government encourages industrial projects requiring less land.
He said the government has decided to give non-IT startups all the exemptions their IT counterparts enjoy.
"The government has decided to provide certain discounts even to non-IT businesses with 10 acres of land, along with a grant of Rs 3 crore," he said.
To further improve ease of doing business, firms with an investment of up to Rs 50 crore need to secure licence only within six months of commencing operations, Rajeeve said, adding that, for firms above Rs 50 crore investment, licence will be given within seven days of application.
The minister said now there are grievance redressal forums at both district and state levels and their decisions are binding on all departments of the government.
"We are a state with the fragile Western Ghats on one side and a coast with (Coastal) Regulation Zones Act on the other. In between, we have eco-sensitive zones. These imply we can go only vertically. The government encourages industrial projects requiring less land," Rajeeve said.
Kerala IT Parks CEO John M Thomas, in his keynote address, said global digital commerce was expected to be worth USD 4,00,000 crore by 2030.
"IT firms like Innovature are trying to make best use of this opportunity," he said.
Focused on Japanese clients, Innovature, with 500 employees and a working space of 20,000 square feet, is targeting a growth of 2,000 employees by 2025.