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Case Study

Modernising Royal Enfield risked losing traditional fans without possibly gaining any new customers. The case study details how it met the challenge. Driving change when the chips are down is easy: there is no other option. In Royal Enfield's case the change worked for it. But can Siddhartha Lal and his team do the same when the going is good?

 
 
CavinKare, which began the sachet revolution, is now working towards a global presence.
Rising input prices coupled with poor access to capital and markets are pushing weavers into other professions.
India's No. 1 carmaker Maruti has proved marketing purists wrong by successfully managing multiple brands in similar price points.
Chennai's MRTS carries just about 10 per cent of the commuters it was meant to, making it a case study in bad urban infrastructure planning. What can revive it?
Ashok Leyland banked on both the attributes to transform itself but the generation gap that ensued among its executives threatened to derail it.
...but for how long? TI Cycles has reinvented itself and the way it sells bicycles in order to achieve higher growth. This strategy may be reaching its limits.
After being bailed out by equity from ICICI Venture and loans from SBI, Medica has stabilised cash flows but needs to secure a small funding component.
 
 
Hit by the Forest Conservation Act, ITC chose the difficult option of farm forestry and came up trumps.
The challenge now for India's leading hotel chain is to surpass the exacting standards that it has set for itself.
Ponni Sugars is desperate to grow and has the cash to do so. But the management needs to think big and change its mindset.
Harrisons Malayalam is transforming from a pure play plantation company to an FMCG player in search of growth. Can it succeed in making this sea change?
Focussing on growth when it should have been working on consolidation cost Subhiksha its business. Can it make a comeback?