CEIBS Case Study

Valuable lessons: EasyFinance CEO Marshall Ma taking a class

Updated : Aug 24, 2015

Case Study: How EasyFinance motivated its staff while battling downturn

Business was anaemic in the last two months of 2008, and the company failed to reach its revenue target of RMB 27-30 million for the year; instead annual income was RMB 25 million.

Sitting pretty: China Lodging Group's founder and Chairman Ji Qi

Updated : Apr 21, 2015

How China Lodging Group climbed up the country's hotel pyramid

Having started with economy hotels in 2005, Ji Qi, Founder of the China Lodging Group, gradually brought in midscale and upscale properties into his portfolio. Growth has been phenomenal, and targets going forward are equally so.

CEIBS Case Study

Case Study: How EasyFinance motivated its staff while battling downturn

How China Lodging Group climbed up the country's hotel pyramid

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