Even as the NFT mania dies down, global fashion brands like Nike and Gucci continue to mint millions by providing tangible use-cases for the high-end tokens. Their Indian peers may need to take a page out of their playbook to survive beyond the hype
With the Aditya Birla Group and Reliance investing heavily in a number of fashion houses, the corporatisation of Indian fashion industry is in full swing
Mohanjeet Grewal, who introduced Indian high fashion to Paris in the 1960s and to the world thereafter, is held in high regard among fashion pundits. Yet, she is largely unknown in her country of origin
From gauging your mood to innovating a new product and improving supply chain efficiencies to delivering the product to your doorstep, faster digitalisation is transforming the way FMCG majors do business
The trend of revenge travel combined with health concerns has resulted in an increasing number of Indians opting to fly in the lap of luxury, and demand is soaring
Not just a lockdown phenomenon anymore, online casual gaming has truly gone mainstream in India, with an estimated 450 million users at the end of FY22
Like the game of chess itself, live streaming on OTT platforms can be an uphill task. But not if you cross the strategic prowess of a community of GMs and IMs with the ease of streaming available today
With few Bollywood movies making an impact at the cash registers in the last few quarters, the Hindi content factory looks seriously ill compared to movies from the South
A unique hub-and-spoke model has created a niche for Applause Entertainment's content factory, led by its biggest hit to date, 'Scam 1992'. Can the Sameer Nair-led content studio keep going?
Bootstrapped start-ups from India are leading the transformation from environmentally degrading fast fashion to a slower fashion cycle. Here's how they are making it fashionable
