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The home-grown brands have leveraged their strengths toemerge with a pan-India taste and a global appetite.
The Indian consumer is becoming aware of which brand of rice or atta to buy and food companies and retailers are leaving no stone unturned to capitalise on the growing trend.
The Indian packaged food market is expected to be worth $270 billion by 2027, driven by often contradictory trends in different parts of the country.