FabFurnish has gross margins of over 40%: Co-founder

The furniture market in India is very large, says FabFurnish Co-founder Vikram Chopra, who estimates the market at over US $20 billion. Stressing on how the existing market lacks big players and is largely unorganized, Chopra says that online companies in the segment, like FabFurnish, give customers an alternative and a brand that they can trust. Watch as he talks about the business model of the company.