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Quality of ingredients plays a very important role, says iD Fresh Food CEO

Quality of ingredients plays a very important role: iD Fresh Food CEO

Nilotpal Baruah

Nilotpal Baruah / Venkatesha Babu

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Jun 16, 2015,
Updated Jun 16, 2015, 2:08 PM IST

P C Musthafa, CEO of iD Fresh Food, speaks to Business Today on the challenges of selling packaged, fresh food that doesn't have preservatives.

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