Notably, there’s a shift in gender dynamics, with 74% of women calculating tax liability under both regimes, slightly exceeding 71% for men. A deeper analysis of investment behaviour across gender, region, employment type, and age groups indicates that there is a growing trend of financial prudence across India.
Long-term investment mindset gains traction: Age-wise, the report indicates a shifting mindset as 62% of respondents in the 18-30 age bracket, who would typically be expected to choose short-term investments and gains, opted for the old tax regime citing long-term investments as the reason. In fact, the majority of respondents in the 18-50 age group chose the old regime, signalling a growing openness towards long-term investments.
Sarbvir Singh, President and Joint-Group CEO at PB Fintech, expressed optimism, stating, "It is evident from our survey that the Indian consumer has a deep-rooted, savings-centric mentality and approaches financial planning with mindfulness. The trends showcased in the report indicate a promising future for financial security. Taxpayers are now considering both immediate tax benefits and long-term gains from retirement-linked instruments like provident funds, pensions, and insurance. This is in perfect alignment with our 15-year-long mission of helping Indian consumers make more informed financial decisions. This trend is a testament to the continued efforts by government bodies and financial institutions to promote financial literacy, fostering a more resilient and informed financial ecosystem in India.”
Metros most financially aware; Tier 2 & 3 not far behind: Across locations and genders, a positive trend emerges — demographic sections that have traditionally had limited access to financial knowledge are on a recovery path because of their keen, calculation-based involvement in financial planning. For example, women might be less financially aware than men but still adopt a more hands-on approach towards tax planning. Tier-I respondents display maximum propensity to save tax through long-term investments as 69% chose the Old Regime. Interestingly, Tier 2 and 3 respondents aren't far behind, with 61% and 59%, respectively, consciously opting for the Old Regime and strategically planning their investments. Southern India shows the highest investment readiness with 65% takers for the Old Regime, but even in the North, West, and East, this statistic sits well above 50%.
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PPF and Life Insurance most preferred tax saving instruments: The survey highlighted PPF and life insurance (including ULIP and traditional policies) as the most favoured tax-saving instruments, chosen by 39% and 34% of respondents, respectively. The survey covered an array of tax-saving tools, including ELSS, home loans, NPS, SSY, Tax Saver FD, donations/ charity, SCSS, NSC, Infrastructure Bonds, and education loans, with percentages ranging from 3% to 39%. The emergence of Insurance and PPF as top tax-saving tools reflects a shift from traditional savings instruments towards diversified investments.
These key findings underscore a collective shift in financial behaviour, with Indian consumers showcasing heightened awareness, prudent decision-making, and a preference for long-term financial stability. The growing popularity of insurance as a preferred tax-saving instrument reflects a nuanced and evolving financial landscape, suggesting a more secure and forward-looking future for India's investors.