Indians, say remodelling experts, are the most conscious about their
vehicle's interiors. Also, almost every buyer wants a height-adjustable
suspension so that he can have a smooth ride while off-roading.
The business of luxury retailing is being shaped by a handful of first
and second generation entrepreneurs. They are influencing the shoes that
members of India's glitterati wear, the bags they carry, the watches
that strategically pop out of their cuffs and the cars they drive.
Almost all the leading global superbike makers sell in India as well:
Ducati, Triumph, Indian, BMW, Moto Guzzi and Harley-Davidson. Indeed
there are more brands of luxury bikes available in the country than the
run-of-the-mill commuter ones.
While PM Modi's attempt to build a global luxury brand so far has been
bang on, and he is confident of being profitable by the end of year
three, the big question, however, is, whether the global connoisseurs of
luxury take him as seriously. Will they prefer a Nirav Modi jewel to a
Cartier or a Tiffany?
How long will it take for India to create a luxury high-street like
Madison Avenue and Fifth Avenue in New York? It is definitely a distant
dream at the moment. The country has just two luxury malls - DLF Emporio in Delhi and The Collection (UB City) in Bangalore.
Luxury hotels capture the minutest of details about
guests. Oberoi Hotels & Resorts, for instance, records each detail
of guests, including food/beverage preferences, allergies, housekeeping
needs and preferred room temperature. Still, there are demands that
leave them stumped.
Sarda has used design to convey a sense of tradition and heritage, rendering a premium look. The milk is packaged in glass bottles much like it used to be in the good old days, before the poly-pack milk trend began.
In the world of auctions, prices for works are dependent on what a collector is willing to pay for them and how far they are driven to bid when competing against other bidders, with new world records broken as a result and benchmark prices established.
The high-ceilinged baroque mansions surrounded by acres of manicured
lawns shaded by leafy oak trees, which spelt luxury in the colonial era,
have given way to a more modern, urban culture of smaller functional
spaces defined by gadgets and speed.