Google India unveils new search format for ads

Google India has unveiled a new format for media advertisements to target video ads on its web search engine. The format also changes the way users experience video on Google search. It introduces a new Lightbox media player. When the video is played either by clicking the thumbnail or the 'watch' link, the Lightbox player expands to the centre of the screen and dims the rest of the page around it.

The new ads format is designed to ensure users find the information they are looking for and enable advertisers to reach potential customers with the right information, Google India sales head Praveen Sharma said.

As a standalone format designed to put video ads front and centre, the search target is automated.

Media Ads are charged at a flat rate on clicks. The pricing model makes it easier to budget for media ads campaign and to know how much an interaction is going to cost.

Google's targeted advertising programme provides businesses with measurable results, while enhancing the overall web experience for users.