Google acquires social media firm Wildfire

Google on Tuesday announced that it has acquired Wildfire , which helps businesses manage their efforts on social media .

Google did not disclose the terms of the deal but a Wall Street Journal reports put the deal at $250 million, citing persons familiar with the matter.

Wildfire's cofounders Victoria Ransom and Alain Chuard had launched their startup four years ago. Since then, Wildfire has built a service that helps businesses manage their efforts across numerous social websites. Wildfire provides a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, and promotions all in one place.

 "With Wildfire, we're looking forward to creating new opportunities for our clients to engage with people across all social services. We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses," Jason Miller, Product Management Director of Google, said in an official blog post.