Instagram, the popular photo sharing social platform, recently updated its logo, but the change triggered immediate disgust by the users, who exploded internet with a volley of hate reactions on the same.
So, what is it that irked app-users?
The Facebook-owned app has scrapped its previous vintage camera logo and introduced a more abstract and brighter version of the same. It has not only devastated its millions of iPhone and Android users by changing its old-school skeuomorphic polaroid camera symbol but has also changed the overall design of its user interface. The change isn't limited to Instagram. The company has introduced new icons across all four of its apps, including Layout, Boomerang, and Hyperlapse.
The users of the well-loved app disliked the redesign and all major social media platforms have been flooded with negative comments by furious app-users who condemn the new logo.
One of the twitteratis posted, "Instagram overthought and promptly oversimplified its logo. All character lost," while another said "see, first semester graphic design students? you too can make an app icon seen every day by millions of people".
Tim Nudd of ADWEEK called it "a travesty" joining a chorus of others wondering if it could be changed back. The Guardian's Hannah Jane Parkinson was equally unkind when she said "the camera was murdered, and chalk was drawn around its body. Murdered at sundown."
Instagram's new logo, it seems, is a way through which the company wishes to portray the app's evolvement over the past five years since its inception in October 2010. Instagram lead designer Ian Spalter wrote about the icon change in a post on Medium, "Brands, logos and products develop deep connections and associations with people, so you don't just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better."
The new logo was announced through a blog post which stated, "The Instagram community has evolved over the past five years from a place to share filtered photos to so much more - a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become."
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