- COVID-19 forced many people to stay at home for New Yearís eve but that didnít hamper their celebrations.
- Zomato struggled to deliver orders as the order per minute count cross 3200 on Thursday evening.
- As per the data shared by the company, users ordered Biryanis and Pizzas in large numbers.
COVID-19 forced many people to stay at home for New Year's eve but that didn't hamper their celebrations. Most people turned to food delivery apps Zomato and Swiggy to sort their house party menu but the surge in orders got a little out of hand for the companies. Zomato struggled to deliver orders as the order per minute count cross 3200 on Thursday evening.
"Our order velocity right now is the highest we have seen in our life so far (approximately 2500 orders per minute (opm)). Surpassed India vs Pakistan day wala opm. And it's only 6pm! I hope our tech lives through this," Zomato CEO Deepinder Goyal revealed in a tweet.
A few minutes later he updated the count saying that the order per minute has reached 3500. He said, " OPM 3,500. There are 1 lakh live orders right now. 1 lakh food deliveries in transit right now - between the kitchens, and the bikes." He said Zomato has never seen something like this before.
As per the data shared by the company, users ordered Biryanis and Pizzas in large numbers. Goyal even urged the users to place their orders early. "Curfews across various cities, intended to keep people inside their homes and safe will further boost food delivery demand tonight. I strongly urge our customers to order early if possible, and not wait until the last minute," Goyal said. I turned to Zomato to order food but was refused by a couple of restaurants due to the surge in demand. Zomato had increased the minimum order amount in most of the restaurants and placed a label under the restaurants saying "Due to surge in demands, the minimum order has been increased to"
State governments including Delhi, Odisha, Maharashtra, and others had imposed night curfew between 10 pm. on Thursday to 5 am. on Friday to restrict movements and minimize New Year's eve parties. Because of the restrictions imposed, people found it convenient to stay at home and order food using the delivery apps but the apps surely had a field day.
Zomato CEO Deepinder Goyal who couldn't stop tweeting about the crazy rise in order per minute thanked the company's delivery partners and restaurant partners for delivering the orders. We worked with ~100,000 delivery partners to deliver all these orders yesterday. Thank you so much guys. You all are rockstars. I wish you and your families a very happy new year! And to our restaurant partners thank you. The last few months have been amazing. We have all worked as a team, and adapted our operations to the changing environment where food delivery became the primary revenue driver for the restaurant industry," he tweeted.