Has the iPhone launch lost its touch?

After resonating success, first time in the years, the iPhone launch has lost its touch in the grey market in India. Earlier, where people used to rush to the dealers in the grey market to get their hands on the first iPhones available in India, the trend seems to have finally been broken.

Last year, the opening bids for iPhone 6 16GB version stood at a staggering Rs 1.25 lakh with Rs 50,000 as the down payment and Rs 1.50 lakh for the iPhone 6 Plus with half the amount to be paid up-front.

We spoke to a few dealers at the time of filing this story (at 01:00 am) and none of them have received any pre-bookings as of now. Their regular customers who used to upgrade the iPhone every year before the official India launch haven't shown any interest in the new iPhone 6s and iPhone 6s Plus as there hasn't been any significant updates.

Unlike last year, the new iPhones look similar to the predecessors with just a few enhancements including 3D Force Touch, 12MP rear camera, 5MP HD Facetime camera, 4K Video recording and a faster processor.

Dealers in the grey market are hopeful to receive a few pre-bookings for the iPhone 6S and iPhone 6S Plus by noon.

"Earlier, people used to go crazy over the launch of the new iPhone. They were always willing to pay premium to be the first owners of the new iPhone in India. But the iPhone 6S and iPhone 6S Plus launch isn't as exciting. With just incremental changes, people aren't willing to pay premium," explained one of the Gaffar dealers on condition of anonymity.