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prashanti moktan
Prashanti Moktan

Prashanti Moktan

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prashanti.moktan@aajtak.com

With a career that spans over a decade, Prashanti Moktan knows how to cut through the noise. A digital strategist by profession and a storyteller by passion, she has led the app teams at India Today, Aaj Tak, and now helms social media at Business To...

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Legendary photographer and Leica global brand ambassador Steve McCurry

Some people want truth, some just want entertainment: Steve McCurry on photography in the age of AI

by Prashanti Moktan |Aug 5, 2026

"If you are working in advertising, fashion, food, cars or illustration, AI can be effective," says legendary photographer Steve McCurry.

The Turquoise from the Premium Baagh collection is priced at ₹1,75,000 while the Gates of India collection is priced at ₹50,000.

'150 crore wrists to target': Gaurav Mehta eyes 100 Jaipur Watch Company stores in three years

by Prashanti Moktan |Jul 28, 2026

"We are planning to launch two international stores in Dubai and in Sri Lanka. We currently have 15 stores, and soon, we will have 19 stores live," says Gaurav Mehta.

Isha Ambani and Cardi B graced the front row as Rahul Mishra's showcased his latest collection 'Devi: The Eternal Muse,' at Paris Couture Week 2026.

Paris Couture Week 2026: Isha Ambani, Cardi B front row as Rahul Mishra's 'Devi' reimagines India's ancient temples for the modern goddess

by Prashanti Moktan |Jul 7, 2026

Inspired by the divine feminine, the collection transformed the artistic language of the Ajanta and Ellora caves, a 12th-century stone dancer from Karnataka, murals and architecture of the Tarakeshwar...

Amazon India’s Beautyverse 2026 pointed to a larger change in how India now discovers, trusts and buys beauty.

Vitamin C Searches Up 35X, Men's Skincare Growing 1.3X: What Beautyverse reveals about India’s beauty shift

by Prashanti Moktan |Jun 29, 2026

As per Amazon India's data, premium beauty is growing at around 1.5X year-on-year, and over 50% of this demand now comes from Tier 2 and Tier 3 cities.

Father's Day 2026 Gifting Guide: Spanning across premium grooming, tech, high-end spirits, stylish apparel, and smart home ecosystems, here are the best Father’s Day gift ideas that cater to every budget and style.

Father’s Day 2026: 20+ Premium Gift Ideas; From Smart Glasses, Rare Whiskies to Grooming Kits for Every Budget

by Prashanti Moktan |Jun 17, 2026

Wondering when Father’s Day is celebrated this year? Mark your calendar for June 21 and explore the ultimate 2026 curation of luxury tech, grooming kits, craft spirits, and style essentials.

Chef Augusto recalls how four diners spent nearly ₹4 lakh on a meal centred largely around premium ingredients at BOYA.

International Sushi Day 2026 | How sushi in India moved from curiosity to diners willing to pay ₹25,000 for an omakase experience

by Prashanti Moktan |Jun 18, 2026

If the first phase of sushi in India was about acceptance, the current one is about discernment. Sushi’s journey from novelty to culture says much about the way urban India eats today.

In many ways, Moreau Paris’ India debut captures where the country’s luxury market is headed.

Moreau Paris launches in India as STRROT targets the evolving luxury buyer

by Prashanti Moktan |May 27, 2026

As Indian consumers look beyond the obvious, the 19th century French maison arrives in India through Sidhant Lamba’s curated luxury destination.

The softer Japanese beauty aesthetic is influencing how young Indians approach beauty and skin health.

From glass skin to mochi skin: Will J-beauty trends replicate the viral success of K-beauty in India's skincare market?

by Prashanti Moktan |May 18, 2026

Japanese beauty routines built around hydration, prevention and simplicity are increasingly finding shelf space among skincare enthusiasts in India.

Stephanie Macleod has helped shape DEWAR’S into the world’s most awarded blended Scotch as the brand’s first female Master Blender, earning global recognition with six consecutive IWC Master Blender of the Year titles.

People are choosing to drink better: DEWAR's Stephanie Macleod on whisky's premium future, the India opportunity

by Prashanti Moktan |May 15, 2026

As whisky culture evolves globally, DEWAR'S Master Blender Stephanie Macleod reflects on premiumisation, India's growing influence, and how DEWAR’S continues to evolve after 180 years.

For Shekhar Swarup, Joint Managing Director and CEO of Globus Spirits, the move is as much about timing as it is about consumer evolution.

Globus Spirits launches TERAI Tequila, bets on India's premium Agave spirits opportunity

by Prashanti Moktan |Apr 10, 2026

The launch of TERAI Tequila marks Globus Spirits' entry into the global tequila category, anchored in authenticity and global craftsmanship.