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prashanti moktan
Prashanti Moktan

Prashanti Moktan

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prashanti.moktan@aajtak.com

With a career that spans over a decade, Prashanti Moktan knows how to cut through the noise. A digital strategist by profession and a storyteller by passion, she has led the app teams at India Today, Aaj Tak, and now helms social media at Business Today. Other than being a digital ninja, she combines sharp insights with engaging narratives, whether it’s culture, fashion, politics, food, wellness or travel.

An alumna of IIMC, she’s equally at home debating politics over chai, as she is discovering culinary g...

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Father's Day 2026 Gifting Guide: Spanning across premium grooming, tech, high-end spirits, stylish apparel, and smart home ecosystems, here are the best Father’s Day gift ideas that cater to every budget and style.

Father’s Day 2026: 20+ Premium Gift Ideas; From Smart Glasses, Rare Whiskies to Grooming Kits for Every Budget

by Prashanti Moktan |Jun 17, 2026

Wondering when Father’s Day is celebrated this year? Mark your calendar for June 21 and explore the ultimate 2026 curation of luxury tech, grooming kits, craft spirits, and style essentials.

Chef Augusto recalls how four diners spent nearly ₹4 lakh on a meal centred largely around premium ingredients at BOYA.

International Sushi Day 2026 | How sushi in India moved from curiosity to diners willing to pay ₹25,000 for an omakase experience

by Prashanti Moktan |Jun 18, 2026

If the first phase of sushi in India was about acceptance, the current one is about discernment. Sushi’s journey from novelty to culture says much about the way urban India eats today.

In many ways, Moreau Paris’ India debut captures where the country’s luxury market is headed.

Moreau Paris launches in India as STRROT targets the evolving luxury buyer

by Prashanti Moktan |May 27, 2026

As Indian consumers look beyond the obvious, the 19th century French maison arrives in India through Sidhant Lamba’s curated luxury destination.

The softer Japanese beauty aesthetic is influencing how young Indians approach beauty and skin health.

From glass skin to mochi skin: Will J-beauty trends replicate the viral success of K-beauty in India's skincare market?

by Prashanti Moktan |May 18, 2026

Japanese beauty routines built around hydration, prevention and simplicity are increasingly finding shelf space among skincare enthusiasts in India.

Stephanie Macleod has helped shape DEWAR’S into the world’s most awarded blended Scotch as the brand’s first female Master Blender, earning global recognition with six consecutive IWC Master Blender of the Year titles.

People are choosing to drink better: DEWAR's Stephanie Macleod on whisky's premium future, the India opportunity

by Prashanti Moktan |May 15, 2026

As whisky culture evolves globally, DEWAR'S Master Blender Stephanie Macleod reflects on premiumisation, India's growing influence, and how DEWAR’S continues to evolve after 180 years.

For Shekhar Swarup, Joint Managing Director and CEO of Globus Spirits, the move is as much about timing as it is about consumer evolution.

Globus Spirits launches TERAI Tequila, bets on India's premium Agave spirits opportunity

by Prashanti Moktan |Apr 10, 2026

The launch of TERAI Tequila marks Globus Spirits' entry into the global tequila category, anchored in authenticity and global craftsmanship.

Check out 10 handpicked Mother’s Day gifts across all budgets for — The Multitasker Mom, The Tech-Savvy Mom, The Wellness Enthusiast, The Modern Matriarch or the mother finally making space for herself.

Mother's Day 2026 Gifts: From investment bags to AI Laptops, 10 best Mother's Day gift ideas for every budget

by Prashanti Moktan |May 8, 2026

Mother's Day 2026 will be celebrated on the second Sunday of May, which is May 10, in India. From Rs 1,099 to Rs 3 Lakh+, check out this ultimate Mother’s Day gift guide for every type of mom across b...

Launching on May 7, the Stella McCartney H&M collection brings together oversized shirting, sweeping trenches and signature tailoring with playful archival pieces like slogan tees and embellished prints.

Betting on India's fast evolving fashion market, H&M banks on sustainability and Gen Z appeal with its Stella McCartney collection

by Prashanti Moktan |May 1, 2026

"India is a fast-growing and important market for us. We have ambitious plans both in physical stores and digital," says Helena Kuylenstierna, Director, H&M India.

"Judith Leiber’s design language is already very ornamental, celebratory, and detailed, which resonates strongly with Indian sensibilities," says the brand's India spokesperson Chandni Agarwal.

Bags worth ₹1.25 lakh+ sold out! Luxury's bejewelled chapter unfolds as Judith Leiber Couture debuts in India, brings its iconic minaudières to Delhi

by Prashanti Moktan |Apr 29, 2026

At its first India store at The Chanakya in New Delhi, Judith Leiber Couture brought together globally recognised silhouettes and a tailored edit for the Indian luxury consumer.

"Savana has scaled rapidly since launching, driven by strong product-market fit. We’ve seen around ~200% year-on-year growth across key metrics," says Rahul Dayama.

Inside Savana's Gen Z Playbook: Rahul Dayama on consumer-first approach, building a data-first brand and the new language of fashion

by Prashanti Moktan |Apr 28, 2026

From AI-led demand forecasting to a 500-plus creator network, Savana by Urbanic is betting on a fashion model where content, community and commerce move together.