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prashanti moktan
Prashanti Moktan

Prashanti Moktan

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prashanti.moktan@aajtak.com

With a career that spans over a decade, Prashanti Moktan knows how to cut through the noise. A digital strategist by profession and a storyteller by passion, she has led the app teams at India Today, Aaj Tak, and now helms social media at Business Today. Other than being a digital ninja, she combines sharp insights with engaging narratives, whether it’s culture, fashion, politics, food, wellness or travel.

An alumna of IIMC, she’s equally at home debating politics over chai, as she is discovering culinary g...

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For Shekhar Swarup, Joint Managing Director and CEO of Globus Spirits, the move is as much about timing as it is about consumer evolution.

Globus Spirits launches TERAI Tequila, bets on India's premium Agave spirits opportunity

by Prashanti Moktan |Apr 10, 2026

The launch of TERAI Tequila marks Globus Spirits' entry into the global tequila category, anchored in authenticity and global craftsmanship.

Check out 10 handpicked Mother’s Day gifts across all budgets for — The Multitasker Mom, The Tech-Savvy Mom, The Wellness Enthusiast, The Modern Matriarch or the mother finally making space for herself.

Mother's Day 2026 Gifts: From investment bags to AI Laptops, 10 best Mother's Day gift ideas for every budget

by Prashanti Moktan |May 8, 2026

Mother's Day 2026 will be celebrated on the second Sunday of May, which is May 10, in India. From Rs 1,099 to Rs 3 Lakh+, check out this ultimate Mother’s Day gift guide for every type of mom across b...

Launching on May 7, the Stella McCartney H&M collection brings together oversized shirting, sweeping trenches and signature tailoring with playful archival pieces like slogan tees and embellished prints.

Betting on India's fast evolving fashion market, H&M banks on sustainability and Gen Z appeal with its Stella McCartney collection

by Prashanti Moktan |May 1, 2026

"India is a fast-growing and important market for us. We have ambitious plans both in physical stores and digital," says Helena Kuylenstierna, Director, H&M India.

"Judith Leiber’s design language is already very ornamental, celebratory, and detailed, which resonates strongly with Indian sensibilities," says the brand's India spokesperson Chandni Agarwal.

Bags worth ₹1.25 lakh+ sold out! Luxury's bejewelled chapter unfolds as Judith Leiber Couture debuts in India, brings its iconic minaudières to Delhi

by Prashanti Moktan |Apr 29, 2026

At its first India store at The Chanakya in New Delhi, Judith Leiber Couture brought together globally recognised silhouettes and a tailored edit for the Indian luxury consumer.

"Savana has scaled rapidly since launching, driven by strong product-market fit. We’ve seen around ~200% year-on-year growth across key metrics," says Rahul Dayama.

Inside Savana's Gen Z Playbook: Rahul Dayama on consumer-first approach, building a data-first brand and the new language of fashion

by Prashanti Moktan |Apr 28, 2026

From AI-led demand forecasting to a 500-plus creator network, Savana by Urbanic is betting on a fashion model where content, community and commerce move together.

Marriott International's Autograph Collection  Hotels has made its debut in India with NoorMahal, Delhi NCR Karnal.

NoorMahal becomes India's first Autograph Collection hotel; CMD Colonel Manbeer Choudhary on the Marriott partnership and the palace hotel opportunity

by Prashanti Moktan |Apr 27, 2026

As luxury travel shifts from opulence to experience-led heritage, NoorMahal's Marriott tie-up puts the spotlight on India’s evolving palace hotel market.

"The strength of the Indian bar industry lies in the fact that we are culturally very rich, and that’s an advantage very few countries have at this scale," Yangdup Lama, serial ‘bartrepreneur’ and Co-founder of India Bartender Show.

How 'drinking Indian' is transforming bar menus, spaces through regional storytelling

by Prashanti Moktan |Apr 13, 2026

Across India’s leading bars and beverage programmes, there is growing interest in building drinks that feel rooted in the country’s own culinary memory, agricultural diversity and regional traditions.

Ochre Spirits is stepping up its premium craft spirits play with the launch of two new gins — The Original Dry Gin and Plum & Citron Gin.

Ochre Spirits bets on India's maturing gin market with two new launches, eyes ₹145 crore revenue in three years

by Prashanti Moktan |Apr 1, 2026

India's gin category was once driven largely by first-time experimentation, but is now showing signs of repeat demand, with consumers becoming more selective on flavour, quality and drinking occasions...

As per online travel portal ixigo’s data for travel this month, Asian destinations have recorded a strong surge in flight bookings.

Vietnam, Nepal to Udaipur, Darjeeling: Where Indian travellers are heading as Iran conflict impacts usual holiday routes

by Prashanti Moktan |Mar 24, 2026

Indian travellers are now turning to Southeast Asia and domestic leisure destinations as geopolitical instability, flight disruptions and airspace constraints in the Middle East unsettle traditional t...

Actor-turned-entrepreneur Karan Wahi is carving out a distinct second act with ventures like Knack Beverages and SLAY Bar & Kitchen, Dubai.

From Spotlight to Startups: How TV actors are rewriting their second act

by Prashanti Moktan |Mar 18, 2026

Across the industry, television actors are increasingly building parallel careers as founders and investors.