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prashanti moktan
Prashanti Moktan

Prashanti Moktan

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prashanti.moktan@aajtak.com

With a career that spans over a decade, Prashanti Moktan knows how to cut through the noise. A digital strategist by profession and a storyteller by passion, she has led the app teams at India Today, Aaj Tak, and now helms social media at Business Today. Other than being a digital ninja, she combines sharp insights with engaging narratives, whether it’s culture, fashion, politics, food, wellness or travel.

An alumna of IIMC, she’s equally at home debating politics over chai, as she is discovering culinary g...

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The brand is steadily expanding its footprint in the Asia-Pacific region and sees India as a long-term play.

'Design First, Always,' says Ørgreen Optics CEO as the brand brings Danish minimalism to India

by Prashanti Moktan |Dec 4, 2025

With clean aesthetics, bold colours, and meticulous detail, Ørgreen Optics brings its design-first philosophy to India through a strategic partnership with ZEISS India.

Matthew Cordiner, Global Whisky Ambassador, Bacardi.

A new generation is drinking less but drinking better and that’s driving premiumisation worldwide: Aberfeldy's Matthew Cordiner

by Prashanti Moktan |Dec 1, 2025

With drinkers now seeking depth, provenance and craftsmanship, premiumisation is no longer a trend but a cultural shift. Aberfeldy's Matthew Cordiner discusses how this evolution is influencing both g...

Seven Islands Pure Malt Whisky is a blend of four different malts, two Indian and two Scottish malts.

India is ready for a new style of whisky: Tilaknagar Industries' Sanaya Dahanukar on launch of Seven Islands Pure Malt Whisky

by Prashanti Moktan |Nov 21, 2025

Tilaknagar Industries Ltd, long recognised for its leadership in brandy with their marquee product Mansion House, is now stepping confidently into this high-growth space of premium whiskeys with the l...

Terra Grande, Sirmaur by Eldeco grew out of the pandemic years, when confinement turned introspection into aspiration.

Silent, Serene and Slow: The New Luxury is Slow Living as India’s Elite Reclaim Time Through High-End Real Estate

by Prashanti Moktan |Nov 7, 2025

From the quiet Himalayan ridges to the languid coasts of Goa and Alibaug, slow living has become the quietest, and perhaps most coveted, form of luxury.

Carmine Di Virgilio, Global Chief Retail Officer, OVS, and Sundeep Chugh, MD, OVS India, at the store launch in New Delhi.

Italy’s leading fashion brand OVS launches in India with flagship store in Delhi, matches its Italian pricing

by Prashanti Moktan |Oct 15, 2025

From Italy to India, OVS brings its Italian flair, sustainable approach, and inclusive philosophy to one of the world’s fastest-growing fashion markets.

A Barrel of One's Own

Cask Couture: How private cask ownership is redefining luxury in India's whisky landscape

by Prashanti Moktan |Oct 10, 2025

Private cask ownership is redefining luxury in India's whisky landscape, with bespoke programmes enticing collectors and connoisseurs alike.

The smoky, modern blend crafted with Hakushu malt, launched alongside a cross-cultural music collaboration.

The House of Suntory's first limited-edition whisky Toki Black fuses whisky craft with the spirit of jazz

by Prashanti Moktan |Oct 14, 2025

Suntory Whisky Toki Black, the House of Suntory’s first-ever limited-edition release, is available at Delhi and Mumbai Duty Free.

Smaller cities like Jorhat. the cultural capital of Assam and a gateway to Majuli Island, are finding a place on the national map.

Assam's Jorhat tops trending destinations for Indian travellers as Skyscanner unveils 2026 Travel Trends with Suryakumar Yadav

by Prashanti Moktan |Oct 10, 2025

Assam's Jorhat leads with a 493% surge in flight searches, as Skyscanner’s latest report, unveiled by their first Indian ambassador Suryakumar Yadav, highlights a new era of personal, purpose-driven t...

Godawan 173: The Collector’s Edition was launched at The Savoy in London recently with Sonam Kapoor in a custom Erdem gown.

Conservation meets couture as Godawan 173 takes craft, luxury and heritage from Rajasthan to London

by Prashanti Moktan |Oct 1, 2025

Each of the 173 bottles is unique, designed in Jaipur Blue Pottery is an ode to the fragile craft, revived in recent decades by the award-winning artisan Dr. Leela Bordia.

Dermatological procedures and professional skincare routines are increasingly becoming a line item in monthly budgets of women, and increasingly for men and non-binary people as well.

Skin In The Game: India's skincare, aesthetics market is evolving as budgeting for beauty takes off

by Prashanti Moktan |Oct 1, 2025

India's beauty and personal care industry is set to cross US$48 billion while the medical aesthetics industry is expected to nearly double to $1.27 billion by 2033, as per IMARC.