
Despite rising awareness, India continues to rely heavily on personal savings during medical emergencies.

The pandemic may have faded from airport signage, but it permanently changed how Indians view overseas travel. Health scares feel closer now.

What was once a small, quiet corner of the insurance world has now become a booming category. India’s travel insurance market isn’t just growing—it’s accelerating.

Insurance documents are long, technical, and rarely read fully. So people trust the larger headline 100% cover and assume it protects them from everything.

Most Indians carry a quiet optimism: “I’m healthy. I’m young. It can wait.” This optimism bias makes conversations about mortality feel awkward, heavy, or unnecessary.

The lights, the bonuses, the atmosphere of abundance, it all creates a peculiar mindset where financial decisions feel different

Make Diwali your annual wealth-building reset. One year becomes five. Five years becomes a decade.

We often wait for the “perfect time” or “ the right time” to start investing. Next month, the next bonus, the right market, some sign that never comes. But Diwali has its own kind of magic.

Digital gold does come with considerations: platform stability, regulatory maturity, and the lack of physical possession, which can feel intangible.

For decades, India’s insurance journey has been constrained by three familiar barriers: low penetration, affordability, and awareness.
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