A Freshly Baked Strategy: Behind Britannia's Plan To Pivot From Biscuits To A Food Player

Winds of change are brewing at one of India’s best-known companies—the Rs 14,000-crore biscuits major Britannia Industries. The company—a household name that commands a market share of 33 per cent in the organised biscuits market (Parle Products is second with 28 per cent)—is now hungry for more. And this is playing out by way of a strategy to morph into a foods player from being primarily a biscuits company. Tune in to watch Sakshi Batra speak with Krishna Gopalan, executive Editor, Business Today and Racha Dhanrajani, Correspondent, Business Today to discuss key stories covered in the latest issue of the Business Today magazine