EV & ICE Vehicles To Co-Exist For Mahindra Says Jejurikar

Mahindra and Mahindra, India's leading sports utility vehicle (SUV) manufacturer in terms of revenue, owes much of its success to models like the XUV 700 and Scorpio N. However, it has faced challenges in the compact SUV market, which has long been dominated by competitors such as Tata Nexon, Maruti Suzuki Brezza, and Hyundai Venue. To address this gap, Mahindra has unveiled the XUV 3XO compact SUV at its Nashik plant in Maharashtra, signaling its intent to compete more aggressively in this segment. In an exclusive interview with Business Today TV, Rajesh Jejurikar, Executive Director & CEO of the Auto & Farm division at Mahindra, expressed the company's ambition to secure the top two positions in the compact SUV market.