
Gold, long regarded by Indian households as a store of value and a hedge during times of crisis, is now undergoing a fundamental shift in how it is viewed as an investment. For the first time in many years, investors are looking beyond physical gold and embracing financial instruments such as gold ETFs, signalling a maturing approach to gold purely as an asset class. Speaking on this evolving trend, Ajay Kedia, MD & Director of Kedia Advisory, highlights how gold ETFs have emerged as a surprise performer, reflecting deeper investor confidence. While the extraordinary returns of the past may not be repeated, Ajay Kedia expects gold to continue delivering steady gains, with annual returns in the range of 15–18 per cent appearing achievable as key global and macroeconomic factors remain largely intact. On the price front, he projects international gold prices could approach $4,800, while domestic prices in India may move closer to ₹1,50,000. As gold transitions from a traditional safe haven to a strategic investment choice, 2026 could mark another significant chapter in its journey.