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Prime Video India: Content, Engagement, And Growth

Prime Video India: Content, Engagement, And Growth

Karishma Asoodani
Karishma Asoodani
  • New Delhi,
  • Oct 10, 2025,
  • Updated Oct 10, 2025, 12:53 PM IST

At FICCI Frames 2025, Business Today TV interviews Shilangi Mukherji, Director & Head of SVOD Business, Prime Video, Amazon India. She discusses the journey of Prime Video India, audience engagement strategies, the success of shows like The Family Man, the rise of regional content, and how OTT platforms are shaping viewership and entertainment trends.

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