SEBI To Introduce New Rules Targeting Finfluencers, Says Chairperson Madhabi Puri Buch

The Securities and Exchange Board of India (SEBI) is set to soon notify new regulations targeting finfluencers, according to SEBI Chairperson Madhabi Puri Buch. Speaking at an event at the National Stock Exchange (NSE) on Tuesday, Buch highlighted that SEBI is introducing rules to address the issues posed by finfluencers—individuals who offer financial advice without proper registration. In June, SEBI approved regulations to curb misinformation by prohibiting regulated entities from associating with unregistered finfluencers, though they remain allowed to share educational content. Additionally, SEBI proposed stricter norms to safeguard small retail investors in derivative trading.