Uday Shankar Explains How Reliance-Disney Will Navigate Costly Cricket Rights Deals

Uday Shankar, Vice-Chairperson of the Reliance-Disney media joint venture, addresses the challenges and opportunities related to cricket rights. Acknowledging the financial strain of acquiring expensive cricket rights, Shankar emphasizes the company's commitment to servicing these rights while innovating in advertising and monetization to grow the market. He highlights the strength of the joint venture, which, with its broad and diverse creative assets across drama, movies, reality, and sports, provides a cushion to navigate the sports rights space without being driven by the fear of missing out. This positions the company well to make informed decisions, even if it chooses not to bid for every cycle of sports rights.