
In an exclusive conversation with Business Today TV, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, discusses the sharp correction in gold and silver prices ahead of Dhanteras and the buying trends shaping this festive season. Should consumers buy gold, silver or diamond jewellery? Sen shares his outlook on bullion prices, festive demand, changing consumer preferences and the growing popularity of lightweight jewellery. He also explains the factors driving the recent precious metals selloff, the outlook for gold and silver, and whether staggered purchases or advance booking make sense for buyers. What should investors and jewellery buyers watch this Dhanteras?