
Are the “healthy” snacks you trust actually healthy—or just smart marketing? In this explosive report, journalist Sneha Mordani breaks down how India’s food regulator FSSAI is tightening its grip on misleading health claims in packaged foods. The Food Safety and Standards Authority of India has issued notices to 14+ food brands for allegedly using deceptive labels like “healthy,” “natural,” “organic,” and “high protein” without sufficient scientific backing. From biscuits labeled as “healthy snacks” to processed foods marketed as “fitness-friendly,” many products may not be as nutritious as consumers are led to believe. Despite attractive packaging, these items can still contain high sugar, preservatives, and ultra-processed ingredients. FSSAI’s action sends a strong message: health claims must be backed by clear standards and verified evidence. Brands can no longer rely on buzzwords to influence buyers in a rapidly growing health-conscious market. This crackdown will impact how food is labeled in India, forcing companies to become more transparent. For consumers, it’s a wake-up call to look beyond marketing terms and start reading nutrition labels carefully. Stay informed, because what you eat might not be what it claims to be. If you found this report insightful, don’t forget to Like, Share, and Subscribe to our channel “Business Today” for more sharp, fact-driven, and trending updates from the world of business, food, and policy.