Three reasons why new consumer brands are hitting the 'J-Curve'
Many new brands are focussed on a new sort of consumer - the millennial. Many start-ups target the top 100 million millennial consumers.
Last Updated: October 22, 2019 | 17:37 IST
The 'J Curve' many start-ups hit - that is, if these companies get the foundation right such as the product, the market-fit, and the right channel mix, they can hit a growth curve that is far more exponential versus linear.