According to Brand Desire, a global brand study launched by Clear, part of the M&C Saatchi Group, Indian consumers have a strong desire for brands that embody success and achievement and have a particular liking for luxury, technology and media brands. We take a look at top 10 desirable brands in India:
Microsoft is an American multinational corporation that develops, manufactures, licenses and supports a wide range of products and services predominantly related to computing through its various product divisions.
A set of brands that have topped its category are those that have been around for decades and have been ingrained in the consumers' psyche.
Ranked second in the top brands list in India, it is a German automobile, motorcycle and engine manufacturing company.
The survey says these top brands speak a language of achievement, success and pride.
The search engine ranks third in the list of top leading brands.
The study featured interviews with over 22,000 people, covering 555 brands, and covering 6 global markets, of which included 5,000 consumers in China and India.
Apple products like iPod, iTunes, Mac laptop, desktop computers, the OS X operating system, iPhone and iPad are favourite among Indians.
Adidas sportswear is quite popular among Indians. Besides sports footwear, the company also produces other products such as bags, shirts, watches and eyewear. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world.
Auto major Mercedes-Benz is a multinational division of the German manufacturer Daimler AG, and the brand is used for automobiles, buses, coaches, and trucks.
By 2015, Audi hopes to become the number one luxury car brand in the world as well as in India.
Playing up on its popularity among kids, the company is expanding its base in India through its merchandise.
Sony offers a variety of consumer electronic gadgets and IT products that fit comfortable into the lives of Indians.
IBM is an American multinational technology and consulting corporation that manufactures and sells computer hardware and software. It is among the the most favoured brand among the IT job seekers.