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Dussehra 2026: Long queues outside Fafda-Jalebi shops in Ahmedabad; customers wait up to 2 hours

Dussehra 2026: Long queues outside Fafda-Jalebi shops in Ahmedabad; customers wait up to 2 hours

The combination of crispy, savoury fafda and sweet, syrup-soaked jalebi has become closely associated with the festival, making it a popular choice for breakfast on Vijayadashami

Business Today Desk
Business Today Desk
  • Updated Oct 20, 2026 2:00 PM IST
Dussehra 2026: Long queues outside Fafda-Jalebi shops in Ahmedabad; customers wait up to 2 hoursLong queues were seen outside fafda-jalebi shops in Ahmedabad, Gujarat

Long queues were seen outside fafda-jalebi shops in Ahmedabad, Gujarat, on the occasion of Dussehra, as residents turned up in large numbers to enjoy the traditional Gujarati delicacies. Customers reportedly waited for one to two hours to purchase the popular festive combination, highlighting the enduring popularity of fafda and jalebi during the festival.

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According to a post shared by news agency ANI on X, the rush began early in the morning, with people gathering outside shops across Ahmedabad to buy the freshly prepared snacks. The festive demand reflected Gujarat's long-standing culinary tradition of celebrating Dussehra with fafda and jalebi.

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Fafda-jalebi: A Dussehra tradition in Gujarat

Dussehra, also known as Vijayadashami, is celebrated across India to mark the victory of good over evil. While the festival is associated with Ravan effigy burnings, religious ceremonies and cultural events in several parts of the country, Gujarat has its own distinctive food tradition linked to the occasion.

For many Gujarati households, eating fafda and jalebi on Dussehra is an annual ritual. The combination of crispy, savoury fafda and sweet, syrup-soaked jalebi has become closely associated with the festival, making it a popular choice for breakfast on Vijayadashami.

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Fafda is a crunchy snack prepared using gram flour and spices, while jalebi is made by deep-frying batter into circular shapes before soaking it in sugar syrup. The contrasting flavours and textures make the combination a favourite among residents during the festive season.

Festive rush begins early in the morning

The queues outside Ahmedabad's sweet shops and snack outlets reflected the scale of demand for these traditional delicacies. With customers willing to wait for up to two hours, the morning rush highlighted how food continues to play an important role in Gujarat's festive celebrations.

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For shopkeepers, Dussehra is an important occasion, as the demand for fafda and jalebi typically rises during the festival. Many customers prefer buying the snacks fresh from local shops rather than preparing them at home, contributing to the rush at popular outlets.

The tradition also brings families together, with people purchasing the delicacies to share at home with relatives and friends.

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Business Today Desk
Business Today Desk

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Published on: Oct 20, 2026 2:00 PM IST