

Premium Push
TVS Motor is heading into the festive season with a refreshed premium motorcycle line-up, adding new variants and features across the Apache and Ronin families. The company says its 150cc-250cc premium segment share has reached 34% this financial year.

Apache Upgrade
The Apache range gets meaningful feature additions rather than just cosmetic changes. The RTR 160 4V gets a TFT display with Google Maps mirroring, Panic Brake Alert and a Type-C charger, while the RTR 200 4V gets similar connectivity upgrades.

Black Editions
TVS has given its flagship Apache RR 310 and RTR 310 a darker makeover with new Black Diamond Editions. The RR 310 also adds keyless ride technology, with prices starting at ₹2,87,790 for the RR 310 and ₹2,48,990 for the RTR 310.

Ronin Rework
The Ronin range gets a new Base+ variant with dual-channel ABS at ₹1,42,490. Higher variants add more equipment, with the Top version getting traction control, a Type-C charger and premium seating at ₹1,63,640.

Growth Race
TVS says its premium motorcycle business has been growing faster than the broader industry. Vimal Sumbly said TVS recorded 29% growth versus 12% industry growth over the cited period, while premium and super-premium motorcycles now account for 27% of the overall motorcycle market.