If 2011 was full of signs of an economy decelerating - high inflation, a slowdown in manufacturing and rising inventory of unsold apartments - this year will hit Indians where it hurts the most: home finances.
Rather than maximize from a directional view of rupee weakening or
strengthening, the 'Net Open' position a corporate has at any point of
time needs to be reduced and managed very delicately by trusted hands.
There is a general feeling in this country that economic reforms
means FDI. If you do something for FDI, then you are a great reformer, says
Yashwant Sinha, BJP leader and Chairman of the Parliamentary Standing Committee on Finance, in Mint.
Though they compete fiercely, Lupin Pharmaceuticals, Aurobindo Pharma,
Zydus Cadila, Orchid Chemicals and Pharmaceuticals and Ranbaxy
- each one a giant - came together in July 2010 to share their best
practices, in a bid to improve efficiency and bring down rising
Once starved of choices, the Indian consumer now has a plethora of them.
They are thus influencing the way marketers shape and position their products and brands. Read how products and brands adjust to this new reality and market items mostly the way consumers want them.