Customised to suit the quality of local water and milk, Wagh Bakri dominates tea consumption in Gujarat. So much so that no one can touch the brand's market position in the state - 50 per cent of the tea consumed is Wagh Bakri.
Business Today presents a selection of small, regional brands that are drawing up aggressive plans that should have the big names in the business worried. Vi-John is a good example of low-profile Indian brands that have stood their ground against multinational onslaught.SUCCESS STORY OF DESI BRANDS Havmor | Sakthi Masala | Mapro | Dantadhavanachoornam | Sosyo | Wagh Bakri | Kalimark
When feisty Indian brands roll up their sleeves, it's time for MNCs to worry. Business Today presents a selection of small, regional brands
that have been around for years, and are drawing up aggressive plans
that should have the big names in the business worried. SUCCESS STORY OF DESI BRANDS Vi-John | Havmor | Sakthi Masala | Mapro | Dantadhavanachoornam | Sosyo | Wagh Bakri | Kalimark
In our effort to bring focus on regional brands that are drawing up aggressive plans to take on big names in the business, we present Mapro. The fruit product manufacturer has developed a radically different product from bigger rivals in the confectionery segment.SUCCESS STORY OF OTHER DESI BRANDS Vi-John | Havmor | Sakthi Masala | Dantadhavanachoornam | Sosyo | Wagh Bakri | Kalimark
Government's GAAR proposal and the retrospective amendment are not discrete developments, but
part of a trend that suggests an increasing level of aggression by tax
officials. Aggression could eventually increase revenue, but comes with a problem.
It has begun to negatively impact foreign investment into Indian
India has been living beyond its means and is now being forced to pay
for it. After the petrol price hike, the only way out is for the government to raise the diesel price,
whatever adverse political consequences may follow.Voice your opinion about the price hike
The government can't put in order its own flagship carrier... it is a
long story of mismanagement, misappropriation, malpractice and patronage
of private players, Gurudas Dasgupta, CPI MP, quoted by wire agencies
Brands fascinate us at Business Today. When we write about
companies, and the men and women who work for them and run them, we are
also indirectly writing about their brands, which are inextricably tied
to their corporate identities.