When Tata DoCoMo launched its operations on June 24, 2009 in Chennai, its unique selling proposition was the one-paisa-per-second billing plan for telephone calls. Ratan Tata, Tata Group's chairman at the time, said at the launch that it "will create a paradigm shift" for phone users. And indeed, it did.
Narayana Hrudayalaya (NH) was founded in Bangalore in 2001 with a mission to take affordable health care to the people. The most important reason for NH's execution success is its commitment to purpose.
Today, every fourth truck sold in India is a Tata Ace. It has created an all-new segment, that of the small light commercial vehicle, forcing competitors to follow in its footsteps. Tata Ace has transformed both Tata Motors and the commercial vehicle industry.
Business Today brings you five innovation success stories which underline the importance of getting the execution right - T-20, Tata Ace, Narayana Health, Bajaj Auto's DTS-i technology and Tata DoCoMo's "one paisa per second" tariff.
The apex court allowed the Comptroller and Auditor General of India
(CAG) to audit the account books of private telecom companies (telcos)
who share part of their revenues with the government for the use of
spectrum, which is public property.
Problems of land acquisition, along with the downturn, are slowing down
highway construction. The market response to projects suggested by the
National Highway Authority of India (NHAI) has been poor, too.
India's new tryst in cultivation is with a plant that was first grown in the Mediterranean 8,000 years ago. The country's olive oil imports are growing at a fast clip as more and more Indians choose olive oil for its health benefits.
The demand for maize is spiralling in India. Historically, demand for
the grain has been driven by the poultry and starch industries. But with
changing food habits, the demand for food additives derived from maize
is also growing.
Modern retail may not be a threat to its existence, but your neighbourhood kirana shop is spiffing things up anyway. The smarter kirana store operators are tweaking product portfolios and adopting best practices from modern retail.
Several large infrastructure projects are almost ready to start
operations. Business Today combed through the list of such projects and found some bright spots in an otherwise gloomy economy. This bodes well for a new government.
Subhash Chandra, has quietly carved up the ownership of the Essel Group between himself
and his three brothers, and gone further to provide independent roles to
his two sons. Punit gets the media business and Amit, the
infrastructure-related ones. He discusses his future challenges with Anand Adhikari and Mahesh Nayak. Edited excerpts from the interview:
At Business Today, we get as excited as anyone when talking innovation. For this year's innovation special (we've done five in the past), we decided to focus on how important diligent execution is for successful innovation.