Decoding the curious case of ITC and its continuing bull run

ITC has been the butt of many jokes in the past but this calender year it seems to have has smoked all those memes into oblivion with its outperformance in the stock markets. Watch Sakshi Batra decode what's behind this continuous rally and also as she discusses what could the future unfold with Avinnash Gorakssakar, Director-Research, Profitmart Securities as he shares key insights on what strategy must one adopt on ITC now.