Flipkart Reveals Festive Tech Playbook Ahead Of Big Billion Days Shopping Rush

With festivals around the corner, India’s e-commerce battleground is heating up — and Flipkart is gearing up for its biggest season sale yet. At its Bengaluru campus, the company unveiled Flipkart Tech Day: Next-Gen E-commerce, showcasing AI-driven customer experiences, faster supply chain innovations, and the newly-launched Flipkart Black. As Big Billion Days 2025 approach, the focus is not just on discounts but also on faster delivery, GenAI for customer service, and expanding hubs closer to consumers. In conversation with Flipkart leaders, Business Today explores how the company plans to stay ahead of rivals and quick-commerce players while redefining festive shopping in India.