
Why are India’s richest families still betting on land — not crypto, stocks, or startups?
Because, as real estate advisor Aishwarya Shri Kapoor writes in a LinkedIn post, “Land is legacy.” In India, it remains the one asset where “power compounds, privacy is protected, profits are layered, and perception is everything.”
Despite reforms and anti-black money laws, Kapoor argues land is still the safest and most strategic vehicle for long-term, low-visibility wealth. Declared values often cover just 40–60% of the real price.
In Delhi NCR, official circle rates hover around ₹1.5 lakh per square yard, but real market prices cross ₹5 lakh — a built-in margin that enables capital gains avoidance and discreet money movement.
Kapoor outlines why the ultra-wealthy avoid other asset classes. “Crypto is taxed. Stocks are tracked. Startups are risky. Gold is old-school. But land?” she asks. “Land is benami-friendly, registry-manipulated, legacy-diluted, and politically recycled.”
And the strategy is precise. Families buy land early, hold for 8–10 years, lease or redevelop for 2–4x returns, and hand it off to heirs with sanitized records. No earnings reports. No headlines. Just compounding control.
Even global players are moving in. UAE-based NRIs are snapping up land in South Delhi’s elite zones like Panchsheel and Golf Course. American high-net-worth individuals are backing branded residences linked to hospitality giants like Marriott and Ritz.
Singapore family offices are entering Gurgaon through joint ventures.
Meanwhile, state governments repackage the same sector once synonymous with black money as the centerpiece of “smart city” dreams. Kapoor notes the contradiction: “The same real estate sector that’s blamed for black money is now marketed as ‘smart city capital.’ Same game. New packaging.”
This comes despite several legal crackdowns. From Section 50C and 56(2)(x) to the Benami Transactions Act and PMLA, India’s framework is designed to enforce transparency and traceability. Cash transactions are capped.
High-value deals must quote PAN. Still, Kapoor’s thread suggests implementation hasn’t kept pace with the creativity of dynastic strategy.