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Instagram Reels to start showing ads in India

Instagram has started testing advertisements on its 30-second-long video format Reels in select few countries, including India. The Facebook-owned service also plans to bring other updates to users soon.

twitter-logoSarthak Dogra | April 23, 2021 | Updated 18:38 IST
Ad on Instagram Reels (Image: Instagram)

Highlights

  • Instagram ads can now be seen on Reels in some countries as part of a test.
  • The ads work just like a regular Reels video and are up to 30 seconds long.
  • The ads will be branded as "Sponsored" for user's information.

Instagram has started testing ads on Reels in countries including India, Brazil, Germany, and Australia. Though ads can be seen in almost all other features of Instagram, the TikTok-like feature of the app had been bereft of advertisements pushed by the platform to date.

The upcoming ads on Reels would look much like the ones seen on Instagram Stories, of course, in a video format. Once tested in the mentioned countries first, the ads will be rolled out to the rest of the world in the coming months.

Instagram Reels ads will be up to 30-seconds long and would work just like a regular Reels video. The vertically spaced ads will support like, and comment options and will even let you save, share or skip them, functions that are missing on ads seen on Instagram Stories.

As is the norm, all the advertisements will be branded as "Sponsored" to let users know of their purpose.

New ads on Facebook Stories

Other than bringing ads to Instagram Reels, parent company Facebook will also introduce a new format of advertisements to Facebook Stories. Over the coming weeks, the company will be testing new sticker ads for Facebook Stories with select advertisers and creators.

The new ad format will let advertisers create Stories using stickers that can be tapped to redirect to a product listing. Users clicking on a specific sticker will thus be able to directly buy the product from the product page on the website. A cut of the sale will be shared with the creators.

Other than ads, Facebook is also trying to bring in a feature that will let users on Instagram share Reels on their Facebook accounts. As reported by Reuters, the company will first be providing the option to some creators in India in a test phase before its global rollout.

Also read: | Microsoft research finds continuous virtual meetings can make you stressed, suggests mini breaks in between

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